As we round the corner to 2012, it’s time to gaze into the crystal ball and boldly predict what the coming months will bring. Specifically, let us take a look at five key tech trends that will induce the ways that you’ll engage with customers and foster the growth of your company in the year ahead.
Facebook will continue to dominate social websites.
If you want to engage with your clients online, you have to find them where they live. And in 2012, by and large, that place will continue to be Facebook.
If this prediction seems similar to saying the obvious than heading out on a limb, then let us take some time to remember the glory days of MySpace when everybody believed it was the end-all, be-all of social media.
In the world of social media, the only constant will be change. Well, alter and Facebook.
They’ve successfully expanded their reach far beyond their own home base across the Web (mostly through Facebook Connect and Open Graph). Because of this, Facebook remains an integral part of internet life and not just another destination.
While it’s nice to branch out and experiment with other platforms, don’t neglect Facebook simply because it’s no longer the hottest, coolest kid on the block. Your customers are still there, which means you should be, also.
Google+ will probably endure but just as a market network.
On the flip side of the social networking coin, we have Google+. Once hailed as a Facebook-killer, Google+ will continue growing, but it is ultimately destined to be relegated to a niche network.
The ideal thing Google+ needs to offer is its integration with other elements in the Google toolbox. Google+ makes a wonderful complement to them.
It’s not necessarily awful, nor is it amazing. It is. And as a result, it does not possess the magnetic pull necessary to lure away users en masse from their established online houses.
So if you’re plotting how to devote limited resources and time into social websites this season, you don’t have much to lose by keeping your focus on more recognized, well-established platforms such as Facebook and Twitter.
The future of online communication hangs in the balance.
Depending on who you talk to, the Stop Online Piracy Act (SOPA) is necessary legislation crucial to combating the loss of millions of dollars in revenue, or it is the best threat yet to freedom of speech on line.
Whichever camp you fall into, there is no denying that SOPA represents a significant step towards getting sweeping government intervention in our online affairs. At the risk of waxing, combining our unwieldy, slow-moving, filibuster-loving government with a fast-paced, innovation-driven Internet surroundings looks like a recipe for failure.
Fighting piracy is vital, and the security of intellectual property deserves new and creative solutions. However, if SOPA is signed into legislation in 2012, the rules of content, copyrights and societal interaction on the internet is going to probably be wiped clean and rewritten.
Now we stand in the tipping point. . .the only question is, which way will the scales drop?
Online sales will continue to climb.
The 2011 holiday buying season is officially over, and all signs are that it has been a groundbreaking year for e-commerce.
In the midst of the challenging economic times, those are encouraging numbers really.
An estimated 8 to 9 percent of the shoppers that contributed to that staggering $32 billion figure did so by making purchases in their smartphones or tablets. Know more www.epmag.com
So what does this mean to your company in 2012?
First, in case you don’t have an internet store, you want to establish one ASAP. Do your due diligence to make certain that every aspect makes it easy and pleasurable to be your client.
Second, ensure that your site – and your storefront particularly – is optimized for mobile users. With the proliferation of tablets and smartphones along with the subsequent rise in browsing and purchasing on mobile platforms, you simply can’t afford to be behind the eight ball on this one.
Content will remain king.
If Benjamin Franklin were alive today, he’d definitely put “good content” alongside death and taxes due to his shortlist of life’s certainties. Master the art of publishing great content, and your business will expand.
In an ever-changing online landscape, content will always be king. Even since the delivery mechanics constantly evolve (desktops, laptops, tablets, tablets. . , it’s content – not the platform through which it is conveyed – that engages.
Content is the catalyst that rips down the walls of communication between your business and your clients. It’s what transforms your own brand from a logo to a living, breathing entity that human beings can relate to. It’s what keeps people coming back to your site again and again.
If you conquer just 1 area of company promotion in 2012, make certain it’s publishing high quality, original content that is valuable to your customers.